Who is My Blind Spots?
Most of us have psychological ‘Blind Spots’ which are aspects of our personality that are obvious to everyone but ourselves. Anne and Keith Lamport created a lifestyle questionnaire called ProfilePlus which helps people identify their own personalities and relationship tensions.
What was our strategy?
We developed an awesome brand and website to reflect the analytical and techy nature of My Blind Spots’ new online quiz. The friendly imagery guides visitors through explanations of how ProfilePlus was adapted, and invites them to take part in ProfilePlus with their partner.