A Facebook Page is not the same thing as your Facebook profile. Unlike a profile, a page is public to everyone, and are mostly used by celebrities, public figures and businesses of all sizes. You can display your information, let customers contact you through Facebook, encourage people to engage with your business with a Call to Action button, make posts and link articles, and add photos. Best of all, you can see if your efforts are even working by checking out the stats. They’ll show you how many people saw your page, posts and videos, and how many engaged with the content, including likes and comments.
But why should you bother? With all these features, and with such public access, they’re a great marketing tool. How many people aren’t on Facebook these days? As we speak, there are hundreds, if not thousands, of potential customers out there ready to find your business.
It’s also just really beneficial to have as many social media accounts under your name as possible. Not everyone’s an Instagram person, and vice versa, so if you’ve only got . The bigger your online presence is, the more people you’ll be able to market to..
So how do you get one? All you’ll need is a Facebook account, which will become the administrator for the page. You can google ‘Create a Facebook Page’ or find the button for it on your account. You’ll most likely fall under the ‘Business or Brand’ category. After that, all you have to do is follow the prompts. It’s that straightforward.