Email hosting is a valuable investment for your small business because, just like branding, it comes down to company representation. You’ve chosen this great business name, now you should display it wherever you can—including your email address.
Email hosts let you use your domain name in your email address, instead of using a webmail like Gmail or Outlook. This domain name is just the name of your business or a shortened version of it. You’ll probably have the same domain name in the web address for your business’s website, too (preferable for consistency).
For instance, if your business was called Janet’s Jeans and you had email hosting, your email address would look like this:
Instead of this:
You can create multiple email addresses with this email host so that your employees can all have a company email address.
You do have to pay for email hosting, yes. Costs vary, but are usually around the $100-per-year mark. So why would you want your domain name in your email? It’ll validate your business the same way having a website or a professional business card will. Imagine you’re a client with a company and you’re in contact with them via email. Their domain name would stand out in your inbox more than a generic Gmail. They wouldn’t be mistaken for a personal email either. That’s a distinction you’ll want to make as a business yourself, so you can separate your personal email with your business email. It may seem like a small thing, but it’ll benefit your business.